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Posts Tagged “iContact”

Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your email [...]

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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

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Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion. Without the passion, drive, and courage to build your company in today’s marketplace, there is a high probability that your [...]

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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’ minds and your business will more quickly succeed. Think of promotion as the umbrella that encompasses all methods of getting [...]

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Message Scheduling

Hi everyone, this is Ryan Allis, CEO of iContact. A lot of great things have happened in the past few months that I can’t wait to share with you in future posts. Over the past several months, I’ve given some advice about a variety of techniques to improve your email marketing strategies, and I’m excited [...]

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Using tracking stats to improve your marketing efforts

Last time I explained that  email offers some major benefits over print and other media. Email gives you quick feedback that allows you to design your message for your contacts. It's about providing value for your customers and connecting with the audience at large. Today I'll talk about how you can use email tracking to [...]

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The Power of “Track Record Marketing”

I ran a new route this morning. I was weaving through the neighborhood and come across a variety of homes for sale. Naturally, the homes have "For Sale" signs out in the front yard. But I noticed that not all For Sale signs are equal. I also learned the power of something I'll refer to [...]

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Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk of spam complaints, you will probably eventually be blacklisted. A blacklist is a list of IP addresses that have been [...]

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Understanding Can-Spam & Relevant Legislation

In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability. Can-Spam basically includes six major provisions. They are: 1.The email message must not [...]

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