Browsing Tag

iContact

49 posts
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How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new...
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Building and Managing a Rockstar Team

You developed your business idea, closed on deals with suppliers, ordered your inventory of products, written your business plan, incorporated, and raised the money you need to get started. Now what? Every aspiring entrepreneur should...
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How to Tell if Your Product is Great

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you...
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Announcing new employees in your newsletters

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both...
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Company events

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name...
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Email marketing makes it easy being green

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al...
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Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those...
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Personalizing your messages contd.

In the last post, I discussed the benefits your business can receive by personalizing your email messages. Personalization can be a powerful way to reinforce the connection between your company and your customers. Although a...
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What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your...
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Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international...
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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have:...
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The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a...
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Creating a mission statement

If you are in the process of launching or revamping your business and you have a solid business plan in place, there is just one more element of organizational planning you need to consider. It’s...
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Tracking your email messages saves time and money

Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter,...