how to market your business Archives

Marketing and Branding: How to Be Smart, Agile and Fast

You’ve spent invaluable hours developing your core product. You’ve hired people you’re extremely confident with, and you’re confident in the value of your offering to the consumer—so confident you stake everything on it. But your...

byDaniel Matthews

October 14, 2016

30 Ways to Make Your Business Stand Out From the Crowd

Let's face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. So the...

byWendy Kenney

January 15, 2012

Can you overstep the line to cut through the clutter and market your product?

From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free...

byJoan Isabella

October 10, 2006

When is Bragging a Good Thing?

This was the question raised in the StartupNation.com community forum recently. It turns out to be a really good question because that forum topic has risen to be one of the most popular in the...

byJoel Welsh

September 6, 2006

Word of mouth marketing and advertising

Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example?...

byJoel Welsh

July 12, 2006

Marketing your small business: Choose your words carefully

When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to...

byJoan Isabella

June 12, 2006

Craig of Craigslist… visionary or listener?

We had a great hour with Craig Newmark, founder of Craigslist this weekend, unearthing the seeds of his success and giving you access to him through our call-in radio program. It was a great hour...

byRich Sloan

January 30, 2006

A Dish To Pass

At this time of year, you might bake cookies, or make Aunty Betty's Crab Dip to take to a gathering. I've been considering the significance of the dish we choose to pass. When you taste...

byJoan Isabella

December 15, 2005