guerilla marketing Archives

How to Establish a Marketing Presence as a Lean Startup

When you first start your business, it’s expected that money will be tight — and most of it is probably going toward your startup's basic needs. When cash flow is limited, choosing what to prioritize...

byMeredith Wood

August 23, 2018

Marketing in the Trenches on a Budget

In today’s tech-driven world, there are many options for marketing. However, that does not mean that other, less “techy” methods of getting your company’s message out to the world should be scoffed at. Unfortunately, in...

byRich Sloan

December 26, 2013

Twaikus can hurt your personal brand.

You heard it here: Twitter is the best example of white noise out there. It is, in essence speaking in haiku--and how much information does one get in a haiku? Not much. Twitter was one...

byChristine Haskell

April 10, 2009

Innovative Business Idea: Looking for one?

In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s...

byChristine Haskell

April 7, 2009

Customer Love: No Love Like Free Love

FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS. From airline tickets to Wikipedia, and from laundry detergent to music downloads...

byChristine Haskell

April 1, 2009

Top 5 Reasons Why You Should Be On Twitter

Without a doubt, one of the hottest things in social media networking these days is Twitter. The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service...

byHeather Schuck

January 28, 2009