Focus on Your Loyal Customers, the Rest Will Follow
When starting a new business, many of us tend to focus our time and effort on scaling and getting more and more customers on our website or through the door. As founders, we should be...
Browsing Tag
get more sales
70 posts
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for...
How to Create Consistency in Your Customer Service
Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how...
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A...
Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics...
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception....
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us,...
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact...
WJR Business Beat with Jeff Sloan: Consumer Spending Increasing in Summer 2021 (Episode 269)
On today's Business Beat, Jeff discusses the rise in consumer spending, with a reported 1% increase in personal spending in June, according to the Bureau of Economic Analysis. Tune in to the Business Beat, below,...
WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)
On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook...
WJR Business Beat with Jeff Sloan: In Post-Pandemic Era, Consumer Trust Drives Sales (Episode 260)
On today's Business Beat, Jeff discusses a new study from Avionos, which finds that consumer trust is more important in the post-pandemic era than ever in connecting them with brands and earning their spend. In...
To Succeed in Doing Business Online, You Must Master These 3 Areas
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want...
WJR Business Beat with Jeff Sloan: Put the Concept of FOMO to Work for Your Business (Episode 254)
On today's Business Beat, Jeff discusses the fear of missing out, or FOMO, and how it can be the powerful driver that gets you more sales. Tune in to the Business Beat, below, to learn...
StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon
On today's Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with Derek Gaskins of Aleva Stores and Retail Bloom and Michelle Covey of GS1 US. StartupNation exclusive discounts...
WJR Business Beat with Jeff Sloan: Put Your Brand First to Create Customer Loyalty (Episode 249)
On today's Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your brand above everything else. Tune in to Business Beat, below, to learn more about how to make...
How Social Commerce Can Help Startups Compete with Amazon Prime Day
Once again, Amazon Prime Day is upon us, and once again, businesses of all sizes are trying to figure out how to compete with the online juggernaut. With each passing year, Prime Day has become...
WJR Business Beat with Jeff Sloan: Cryptocurrency Going Mainstream as Consumer Purchasing Payment Method (Episode 231)
On today's Business Beat, Jeff discusses the emergence of cryptocurrency as a common payment method and how business owners should adapt. Nearly one-fifth of the U.S. adult population — that's roughly 46 million consumers —...
Boost Your Customer Retention by Implementing These 5 Digital Marketing Trends
There is no denying the COVID-19 pandemic has clearly altered consumer behaviors, and in some cases, perhaps permanently. Chief among this is an increased appreciation for e-commerce businesses, with online shopping taking off like never before....
WJR Business Beat with Jeff Sloan: National Retail Federation Predicts Strong 2021 (Episode 221)
On this morning's WJR Business Beat, Jeff shares exciting news from the National Retail Federation (NRF): retail sales are beginning to rebound, and the NRF predicts a strong acceleration of the U.S. economy in 2021....
5 Ways to Deliver Value to Your Customers and Boost Sales
Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier when she was having trouble with a discount code: “This company is a true old fashion customer...