Browsing Tag

free publicity

47 posts
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Get the Word Out Now!

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks.   More small businesses are realizing that they need to market and promote their services more...
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How to Increase Sales in 3 Steps

If you want to get some new business, here are three quick tips that may help you boost your customer-list fast… 1. Make A List. Check It Twice. Look through all of your contacts and review the...
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Get the Word Out!

Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business. As Step 7 in our “7 Steps to Successful...
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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya...
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How to Start Getting Publicity Now

Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it...
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Tips for a GREAT Holiday Break

Congratulations! You’ve made it through the unique challenges 2009 had to offer small business owners, and now it’s time to celebrate. With this in mind, here are a few tips to have a G-R-E-A-T holiday:...
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Are Reporters Reading Your E-Mails?

It's 8:30 a.m. and you've spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click "send" and wait for a response from the business editor at "The...
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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not...
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Startled by the Media?

As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members. If picking up the phone to pitch a reporter gives...
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3 More Free Publicity Tools

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set...
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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: - Optimize conversion rates;...
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Interview with Cynthia Good of PINK-Part 2

Last week, we talked to Cynthia Good, CEO, founding editor and co-owner of the award-winning PINK Magazine, www.PINKmagazine.com. PINK reaches more than two million professional women every year and has raised more than $60,000 for...
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PR Does Not Equal Press Release

The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.   But if you want a...