If you are wondering how to be successful on Facebook, check out this interview I conducted recently with Walt Wilson, a former executive with Apple Computer and the founder and chairman of Global Media Outreach, www.globalmediaoutreach.com. Tell us about Global Media Outreach and why you think you have been successful in obtaining a large, online [...]Continue Reading
Posts Tagged “Facebook”
Business owners beware! Facebook has changed the game again, and this time the change involves your business! On March 1st, 2012, Facebook rolled out Facebook Pages (otherwise known as Timeline) for businesses, brands and organizations. All business pages will be converted to this new format automatically on March 30th, 2012. You can choose to have your [...]Continue Reading
Almost daily there are so many changes to social media and in turn how they impact startup business that it often overwhelming. I am sure that you feel it is hard to keep up. Recently, a few new changes were rolled out across the web and I noticed a couple of patterns that I believe are [...]Continue Reading
You post interesting Tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following. Good for you! But it may be time to take a closer look at your social media efforts. After all, you may be forgetting one [...]Continue Reading
Hi gang, I really love twitter. Actually, I can’t stand it. What a wonderful tool – and what a waste. I am so conflicted – I am the @chazbono of Twitter users. I’m not going to take the time to explain to you what Twitter is, because you already know what it is. It’s easy [...]Continue Reading
For better or worse, we live in a world full of numbers discussion. No matter where you go, someone is chatting about exact quantities and numbers. How many calories is that sandwich? How many RPM’s does that car do? How much did you earn at your first job? How many ounces did the baby drink [...]Continue Reading
Looking for a great way to get more “Likes” for your business page on Facebook? Want a way to keep your current fans engaged or to generate some buzz for your business? Running a contest on Facebook can get you all these things and more. Contests are an instant draw because they create a sense [...]Continue Reading
Hi Gang, Internet bubble? What internet bubble? Yesterday, Groupon filed the paperwork to become a publicly traded company. Sometime this year, you will be able to buy stock in Groupon and join the other 500 million people making Groupon stock discount jokes. Last year, Groupon turned down a $6 BILLION offer from Google. Laughable, right? [...]Continue Reading
Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it’s estimated that by the end of 2011, that number will have increased to 50%. This represents a huge opportunity to small business owners who have retail locations or who sell [...]Continue Reading
Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies [...]Continue Reading
Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com. She has been featured in the New York Times, Wall Street Journal, USA Today, and Newsday. For more information go to http://23Kazoos.com.-->
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as a contract Marketing Director with small businesses I see this challenge on a daily basis. Interestingly enough many small businesses make the [...]Continue Reading
If you are a business with a Facebook Page for your business, Facebook’s news of changes to Facebook Pages might sound important to you, whether or not you know what it all means. I have been reviewing the changes this week and experimenting with them on my own Facebook Pages, and I have found that [...]Continue Reading
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I [...]Continue Reading
I’m getting tired of Twitter. There are some days when I don’t log on at all. When I do log in, I am wonder to myself; “Is anybody really listening?” There are some people who are on Twitter constantly, all day long it seems. And it’s fun to see what they are talking about; just [...]Continue Reading
This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”
According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation. Zuckerberg says that this platform enables users to have “conversations with people that they care about the most no matter what method they prefer to communicate.”
Facebook’s new mail system will have three primary features. 1. Seamless Messaging between multiple channels 2. Single Conversation History, and 3. The Social Inbox.
This platform integrates four different conversation channels;
- text messaging,
- instant messaging,
- email and
- Facebook messages.
The idea is that people can have a continual conversation with each other on whichever channel they prefer. For example, you can start the conversation via email, but then continue it via text message. Facebook’s goal is to make it feel like conversation, to be a “real-time, immediate personal experience.”
Another major difference between Facebook mail and other email is that instead of having many emails in your inbox from the same person, all with different subject lines, you’ll only have one continual thread per person. The idea is to make communication “simple, quick, timely and fun,” said Zuckerberg.
Facebook mail will also integrate a Social Inbox filtering system. Because the goal of the system is to allow people to have conversations with people you care about the most, by default the filter will put the conversations with the people you care about the most at the top of your list and into a special folder (i.e. friends and friends of friends). Other conversations, such as those from people not marked as “Friends or Friends of Friends” will be filtered into a folder called “Other.” Users will have their own Facebook email address, i.e. Username@facebook.com.
According to Zuckerberg, the program will be rolled out slowly, over a period of months, with first adopters joining by invitation only. You can request your invite here: http://www.facebook.com/about/messages/
While Zuckerberg doesn’t think that Facebook mail will be the death of traditional email platforms like Gmail or Yahoo Mail, currently Facebook mail does not sync with other email programs.
How will this new evolution affect email marketing? What do you think about this new evolution of conversation? Your comments are welcome.-->
This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.” According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation. Zuckerberg says that this platform enables users to have “conversations with people that they care [...]Continue Reading
Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers have a voice in the marketplace and their voices are loud and clear. One study showed that an unhappy customer [...]Continue Reading
Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in a world influenced less by mass media and more by our interactions with new technology (social networks, smart phones, etc), [...]Continue Reading
“Social Commerce” is a big buzz word these days. As many continue to talk about merging social media and e-commerce, there is no clear consensus as to what the main driver of social commerce will end up being. Many think its about finding ways to promote and sell products on Facebook, others think its about [...]Continue Reading
(Great tips for handling customer service here.) These are great starting points and should serve as the foundation for any small business looking to incorporate social media in their marketing efforts.
While those are great steps for getting started in social media, it’s important that companies don’t stop there. The real key to your success lies in your ability to actively engage that target demographic. I urge you to roll up your sleeves a little and try some new strategies this year to finally get some ROI from social media. To get you started, I’ve brainstormed a couple ideas below.
- Include a playful and creative flyer in outgoing packages encouraging participation and possibly offering a reward… “Be a sweetie! (attach some candy to the card) Post a pic of you wearing this t-shirt on our Fan Page and we’ll send you a $5 gift card.”
- Create a survey on Facebook or poll on Twitter (twtpoll) asking “friends” to vote on which new products to sell/create…the winning product will be offered to survey participants first, and at a discount. (See how Modcloth does this here)
- Track down recent customers on Facebook and “friend” them with your companies Facebook page (who doesn’t want more “friends”?)
- Spend money to make money…hire a Community Manager that will actually have the time to effectively target and engage new customers and strengthen your online branding. (Not sure what a Community Manager does? Read this by Chris Brogan.)
I truly believe social media is the future for small business marketing and I hope you can find at least one of these ideas helpful in your efforts to engage online. Always be on the lookout for innovative new ideas to reach your customers and don’t be shy. A sincere, heartfelt, and playful “hello” to your customers will be appreciated more times than not. Just make sure you have the infrastructure in place to monitor, measure, and manage all those new customer interactions.
Need help with your social media campaign? Contact me directly here!
I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter. I’m sure you’ve read some recent press in the media bragging about Threadless being the company to emulate when it comes to monetizing on Twitter. (Read one article from Inc here) [...]Continue Reading
Heather Nolte notified the StartupNation community last week about Facebook’s new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username…Get Yours June 13th 12:01am!. Although any individual and many businesses were afforded the opportunity to secure personalized URLs from June 13th, business pages with fewer than 1000 fans [...]Continue Reading