The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “Facebook”

5 Tips to Optimize Your Facebook Timeline for Business

Business owners beware! Facebook has changed the game again, and this time the change involves your business!  On March 1st, 2012, Facebook rolled out Facebook Pages (otherwise known as Timeline) for businesses, brands and organizations.  All business pages will be converted to this new format automatically on March 30th, 2012.  You can choose to have your [...]

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Social Media Round-Up

Almost daily there are so many changes to social media and in turn how they impact startup business that it often overwhelming. I am sure that you feel it is hard to keep up. Recently, a few new changes were rolled out across the web and I noticed a couple of patterns that I believe are [...]

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Is Your Social Media Social?

You post interesting Tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following. Good for you! But it may be time to take a closer look at your social media efforts. After all, you may be forgetting one [...]

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My Love Hate Affair With Twitter

Hi gang, I really love twitter. Actually, I can’t stand it.  What a wonderful tool – and what a waste. I am so conflicted – I am the @chazbono of Twitter users. I’m not going to take the time to explain to you what Twitter is, because you already know what it is.  It’s easy [...]

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Analytics & Quantity v. Quality

For better or worse, we live in a world full of numbers discussion.  No matter where you go, someone is chatting about exact quantities and numbers.  How many calories is that sandwich?  How many RPM’s does that car do?  How much did you earn at your first job?  How many ounces did the baby drink [...]

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5 Tips for Running Facebook Contests

Looking for a great way to get more “Likes” for your business page on Facebook?  Want a way to keep your current fans engaged or to generate some buzz for your business?  Running a contest on Facebook can get you all these things and more.  Contests are an instant draw because they create a sense [...]

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Groupon Files $750 Million IPO – You Save 75% !

Hi Gang, Internet bubble? What internet bubble? Yesterday, Groupon filed the paperwork to become a publicly traded company.  Sometime this year, you will be able to buy stock in Groupon and join the other 500 million people making Groupon stock discount jokes. Last year, Groupon turned down a $6 BILLION offer from Google.  Laughable, right? [...]

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9 of the Best Mobile Coupon Apps for Marketing Your Business

Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing.  According to comScore, a digital market intelligence company, it’s estimated that by the end of 2011, that number will have increased to 50%.    This represents a huge opportunity to small business owners who have retail locations or who sell [...]

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StartupNation 1, Facebook Squatter 0

Similar to our efforts on Twitter to claim the www.twitter.com/startupnation account name, we have now achieved something similar for www.facebook.com/startupnation. As I wrote a while ago here in my blog about the Twitter squatter who was trying to extort StartupNation, there are definitely systems in place at the social media companies that support ethical companies [...]

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How to Become a Marketing Superstar

Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com.  She has been featured in the New York Times, Wall Street Journal, USA Today, and Newsday. For more information go to http://23Kazoos.com.

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What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as a contract Marketing Director with small businesses I see this challenge on a daily basis. Interestingly enough many small businesses make the [...]

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New Facebook Pages – First Impressions

If you are a business with a Facebook Page for your business, Facebook’s news of changes to Facebook Pages might sound important to you, whether or not you know what it all means. I have been reviewing the changes this week and experimenting with them on my own Facebook Pages, and I have found that [...]

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Has Twitter Lost its Luster?

I’m getting tired of Twitter.  There are some days when I don’t log on at all.  When I do log in, I am wonder to myself; “Is anybody really listening?” There are some people who are on Twitter constantly, all day long it seems.  And it’s fun to see what they are talking about; just [...]

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Gmail Killer? Facebook Rolls Out the Next Evolution in Messages

This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”

According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation.   Zuckerberg says that this platform enables users to have “conversations with people that they care about the most no matter what method they prefer to communicate.”

Facebook’s new mail system will have three primary features.  1.   Seamless Messaging between multiple channels 2. Single Conversation History, and 3.  The Social Inbox.

This platform integrates four different conversation channels;

  • text messaging,
  • instant messaging,
  • email and
  • Facebook messages.

The idea is that people can have a continual conversation with each other on whichever channel they prefer.  For example, you can start the conversation via email, but then continue it via text message.  Facebook’s goal is to make it feel like conversation, to be a “real-time, immediate personal experience.”

Another major difference between Facebook mail and other email is that instead of having many emails in your inbox from the same person, all with different subject lines, you’ll only have one continual thread per person.  The idea is to make communication “simple, quick, timely and fun,”  said Zuckerberg.

Facebook mail will also integrate a Social Inbox filtering system.  Because the goal of the system is to allow people to have conversations with people you care about the most, by default  the filter will put the conversations with the people you care about the most at the top of your list and into a special folder (i.e. friends and friends of friends).  Other conversations, such as those from people not marked as “Friends or Friends of Friends” will be filtered into a folder called “Other.”    Users will have their own Facebook email address, i.e. Username@facebook.com.

According to Zuckerberg, the program will be rolled out slowly, over a period of months, with first adopters joining by invitation only.  You can request your invite here:  http://www.facebook.com/about/messages/

While Zuckerberg doesn’t think that Facebook mail will be the death of traditional email platforms like Gmail or Yahoo Mail, currently Facebook mail does not sync with other email programs.

How will this new evolution affect email marketing?  What do you think about this new evolution of conversation?  Your comments are welcome.

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This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.” According to Facebook’s CEO and Founder Mark Zuckerberg, this is not email, but rather simple, seamless conversation.   Zuckerberg says that this platform enables users to have “conversations with people that they care [...]

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Use Social Media to Build Buzz for Your Business

Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers have a voice in the marketplace and their voices are loud and clear. One study showed that an unhappy customer [...]

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Will Smart Phones be the New Driver of Local Commerce?

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Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in a world influenced less by mass media and more by our interactions with new technology (social networks, smart phones, etc), [...]

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Why Dell Beats the Hell Out of Threadless

First, they correctly targeted their customer and simply provided them with useful information.  Next, they implemented systems to monitor, measure, and manage customer service interactions.
(Great tips for handling customer service here.) These are great starting points and should serve as the foundation for any small business looking to incorporate social media in their marketing efforts.

While those are great steps for getting started in social media, it’s important that companies don’t stop there.  The real key to your success lies in your ability to actively engage that target demographic.  I urge you to roll up your sleeves a little and try some new strategies this year to finally get some ROI from social media.  To get you started, I’ve brainstormed a couple ideas below.

  • Include a playful and creative flyer in outgoing packages encouraging participation and possibly offering a reward… “Be a sweetie! (attach some candy to the card) Post a pic of you wearing this t-shirt on our Fan Page and we’ll send you a $5 gift card.”
  • Create a survey on Facebook or poll on Twitter (twtpoll) asking “friends” to vote on which new products to sell/create…the winning product will be offered to survey participants first, and at a discount. (See how Modcloth does this here)
  • Track down recent customers on Facebook and “friend” them with your companies Facebook page (who doesn’t want more “friends”?)
  • Spend money to make money…hire a Community Manager that will actually have the time to effectively target and engage new customers and strengthen your online branding. (Not sure what a Community Manager does? Read this by Chris Brogan.)

I truly believe social media is the future for small business marketing and I hope you can find at least one of these ideas helpful in your efforts to engage online.  Always be on the lookout for innovative new ideas to reach your customers and don’t be shy.  A sincere, heartfelt, and playful “hello” to your customers will be appreciated more times than not.  Just make sure you have the infrastructure in place to monitor, measure, and manage all those new customer interactions.

Need help with your social media campaign? Contact me directly here!

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I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter.  I’m sure you’ve read some recent press in the media bragging about Threadless being the company to emulate when it comes to monetizing on Twitter. (Read one article from Inc here) [...]

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Facebook Vanity Usernames…for Facebook Beginners

Heather Nolte notified the StartupNation community last week about Facebook’s new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username…Get Yours June 13th 12:01am!. Although any individual and many businesses were afforded the opportunity to secure personalized URLs from June 13th, business pages with fewer than 1000 fans [...]

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