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Posts Tagged “experience marketing”

Experience Businesses: Sarah’s Smash Shack

If you position it right, you can market anything — especially if it aligns with a core human need. In this case,  Sarah’s Smash Shack was conceived to relieve people who are stressed-out. Could the timing be any more appropriate? Customers in San Diego can choose fragile tableware from the Smash Shack Menu—for example a [...]

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Innovative Idea: Give Tours

I sign up for a lot of newsletters because I like to know what’s going on, what people I used to work with are up to, and it helps spark the Idea Mill. I worked with Jerry Shereshewsky back in ’97 at Yoyodyne and (among other interesting andecdotes) I remember then he mentioned a desire [...]

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