Browsing Tag

Email Marketing

167 posts
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What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your...
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Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international...
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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have:...
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The art of the sale

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a...
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Creating a mission statement

If you are in the process of launching or revamping your business and you have a solid business plan in place, there is just one more element of organizational planning you need to consider. It’s...
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Tracking your email messages saves time and money

Let’s imagine for a moment that you have gone through all the necessary steps to create and develop a successful email marketing campaign. You have spent many hours putting together a great looking, well-designed newsletter,...
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Perceived value continued

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to...
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Improving your product’s perceived value

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has...
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Have Passion for Your Company

We’ve spent the last few weeks discussing the Four Ps of Marketing, and how utilizing these techniques can enhance your online marketing campaigns. Today I’d like to introduce the “unofficial 5th P” of Marketing: Passion....
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Promoting your business

Promotion is an essential part of the marketing process. Promotion decisions include those related to communicating your message, advertising, and public relations. When you promote your business well, it will create desire in your customers’...
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The Importance of Good Subject Lines

In the last post, I covered the cleaning and maintaining of your contact lists to help maximize the deliverability for email newsletters. Today, I will review the importance of good subject lines in your email...
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The Benefits of Email Marketing

I've been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being thought as spam. But, if...
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Guidelines for Reducing Bounces

Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number of bounces by following some...
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Managing Email Bounces

Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher your conversion rates and return on investment will be. On average, about 10% of sent emails bounce....
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The Deliverability Challenge

Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge is to make sure your messages aren't lumped in with spam. It's estimated that between 70 and...
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Personalizing your messages

Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can communicate with clients across the globe. Our messages can be heard in Russia, Germany and Canada simultaneously....