Email Marketing Archives

5 More Refreshing Approaches for Your Email Newsletters

Last week I briefly discussed five ways you can refresh your newsletters using several different style approaches. Today, I will provide you with a few more ways you can improve your email newsletters. Benchmarking and...

byRyan Allis

September 22, 2008

5 Refreshing Approaches for Your Email Newsletters

A common problem that email marketers face is the lack of a fresh approach to each of their email newsletters. More times than not, the focus lies on the quantity rather than how the information...

byRyan Allis

September 19, 2008

How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return...

byRyan Allis

September 12, 2008

Email Bounces

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out...

byRyan Allis

September 5, 2008

Sustaining Great Customer Relationships

Creating strong relationships with customers through your email marketing campaign is critical for maintaining true customer retention. Getting to know your audience, defining your purpose, and providing incentives to turn prospects into customers will encourage...

byRyan Allis

September 2, 2008

Receiving Compatible Email Messages via Mobile Devices

Publicizing discounts and expiration dates are great ways to attract new businesses from casual readers. With this, it creates a sense of urgency for each sale. However, when using those techniques, it is important to...

byRyan Allis

August 26, 2008

Improving Content in Email Messages

More than half of all email users today are using multiple accounts. Because of this, email marketers believe standard email messages are less targeted to users and are falling on deaf ears. Creating effective content...

byRyan Allis

August 22, 2008

How Accessible are your Emails?

One overlooked aspect of email and online marketing is the topic of accessibility. Many web sites have evolved over the years to become more accessible to people with hearing and visual impairments. In addition, new...

byRyan Allis

August 19, 2008

Building and Managing a Rockstar Team

You developed your business idea, closed on deals with suppliers, ordered your inventory of products, written your business plan, incorporated, and raised the money you need to get started. Now what? Every aspiring entrepreneur should...

byRyan Allis

August 15, 2008

How to Tell if Your Product is Great

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you...

byRyan Allis

August 12, 2008

Announcing new employees in your newsletters

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both...

byRyan Allis

August 5, 2008

Study proves that personalized emails are more effective

Email marketing is back in the news with some statistics that could help you improve your email campaigns. According to a recent study by the Aberdeen Group, companies that targeted and personalized their emails received...

byRyan Allis

August 1, 2008

Company events

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name...

byRyan Allis

July 30, 2008

Should you still send emails consistently over the summer?

I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least...

byRyan Allis

July 8, 2008

Using social networking to increase company visibility

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to...

byRyan Allis

June 27, 2008

Email marketing makes it easy being green

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al...

byRyan Allis

June 24, 2008

Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those...

byRyan Allis

June 20, 2008

Personalizing your messages contd.

In the last post, I discussed the benefits your business can receive by personalizing your email messages. Personalization can be a powerful way to reinforce the connection between your company and your customers. Although a...

byRyan Allis

June 17, 2008

Message personalization: powerful methods to improve your response rates

Email marketing services like iContact have a powerful method of improving the open and response rates for your email newsletters: message personalization. People generally respond more favorably to marketing when you make them feel unique....

byRyan Allis

June 10, 2008

The Eight Deadly Sins of Email Marketing cont.

Earlier in the week, I began a discussion about what you should not do with your email newsletters. In his article, “The Eight Deadly Sins of Email Marketing,” Ron Evans talks about the worst things...

byRyan Allis

June 6, 2008