Browsing Tag

Email Marketing

167 posts
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5 Steps to Marketing for Optimal Response

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct...
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What You Need to Know About Email Delivery

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. ...
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Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing...
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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from...
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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing...
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Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers' minds. Today I am going to discuss how you can leverage surveys to get the...
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Managing Your Sending Reputation

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email...
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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases...
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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such...
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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in...
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Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As...
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Quality Control for Your Emails

 Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks? The quality of your email can not only do damage to your campaigns, but more importantly it...
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Using Transactional Emails to Magnetize Customers

You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that...