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Posts Tagged “Email Marketing”

AVOID a fast relationship with my inbox!

Last week I attended a business professionals networking event in my hometown.  The event was extremely well attended and actually turned out to be a lot of fun (I am not saying this just because I was on the planning committee).  I met a lot of great contacts and I caught up with some old [...]

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Constant Contact Focuses on Social CRM

Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing.  With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]

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Personalization Can Make the Difference

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line. A simple example of [...]

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How Not to Write a Subject Line

Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse.  I’m going to be contributing some posts to this blog going forward, starting, obviously enough, with today’s post on Subject Lines. One of the most important parts of an email [...]

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Staying Out of the Spam Filters

What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List Healthy Be sure everyone on your list has specifically requested info from or about your company. If they opted in, just make sure you’re not mailing previously unsubscribed or bounced addresses. And remember that permission is not [...]

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Is Your Industry Out of the Loop on Social Media?

Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world. 1)    Ask yourself, do your customers and the influencers in [...]

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