I spend a lot of time talking with small business owners about how they can get new customers and grow their business. I love hearing about new and innovative ways that companies and business owners have used to market their brand, build some buzz, and get their company in front of the right prospects. While [...]Continue Reading
Posts Tagged “Email Marketing”
Every small business owner understands the value of building relationships with customers. But many of us get lost when it comes to building relationships with potential customers. As a business owner, I’ve learned that success in marketing is all about timing. The optimal time for a business to sell a product or service to a [...]Continue Reading
It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck. [...]Continue Reading
Note: A couple of weeks ago I wrote about holiday marketing ideas and Liz Cies from Aweber had so many great marketing ideas I invited her to write today’s post! I think you’ll find some valuable nuggets in her article. Enjoy! Thanksgiving is over and the fun is just beginning. For many people, the day [...]Continue Reading
The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners. The key to your success is marketing. Leverage the goodwill of the season by implementing your own holiday marketing campaign. Here are 9 of the “best darn” holiday marketing ideas from small business owners across [...]Continue Reading
Recently I asked small business owners to share the “one marketing thing” that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of the best marketing “things” that have generated the most customers and leads for these businesses. There’s bound to be a [...]Continue Reading
Last week I attended a business professionals networking event in my hometown. The event was extremely well attended and actually turned out to be a lot of fun (I am not saying this just because I was on the planning committee). I met a lot of great contacts and I caught up with some old [...]Continue Reading
Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing. With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM [...]Continue Reading
Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line. A simple example of [...]Continue Reading
Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse. I’m going to be contributing some posts to this blog going forward, starting, obviously enough, with today’s post on Subject Lines. One of the most important parts of an email [...]Continue Reading
What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List Healthy Be sure everyone on your list has specifically requested info from or about your company. If they opted in, just make sure you’re not mailing previously unsubscribed or bounced addresses. And remember that permission is not [...]Continue Reading
Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world. 1) Ask yourself, do your customers and the influencers in [...]Continue Reading
A friend of mine is thinking of starting her own insurance business, but she can’t leave her full time job until she’s tested the waters and determines if she has what it takes or if there is enough demand for her offering. We talked about the kind of marketing practices she could dabble in that [...]Continue Reading
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]Continue Reading
I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct mail projects as well. When designing your email campaign or your promotion mailing, from copy to layout, consider how your [...]Continue Reading
Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I [...]Continue Reading
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that? As anyone who has sent more than a few email marketing campaigns [...]Continue Reading
Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.” If you missed Part 1, please click here to Read Part 1. Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I [...]Continue Reading
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns.
- Use quality control for your emails. You can reduce the amount of errors found in your emails by checking your contact list, Clicking all links including links associated with any images in your emails, and proofreading and verifying important information.
- Keep your branding consistent. Use a template to capture the look and feel of your company’s website or establish a clear and concise layout from one email to the next.
- Segment your lists. Using list segments allows you to send to a specific portion of your list according to common criteria. For example, you can create a segment that only contains contacts that live in California. Then, you can send an email to those contacts that only contain information pertinent to California residents.
- Send out surveys for quality feedback. A survey is a great tool because it allows you to hear the opinions of all your customers and gives them a chance to describe in detail what they like and do not like about your product or service.
Thanks for reading. I will be back soon to discuss more tips on email marketing.
Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing campaigns. Use quality control for your emails. You can reduce the amount of errors found in your emails by checking [...]Continue Reading
Targeted marketing is a very effective method of marketing your business via email. Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier. Segment your campaigns with more than just [...]Continue Reading