Email Marketing - Dead, dying, done...NOT! Have you heard rumors around the web that email marketing is dying? Don’t believe them! Even though there’s a grain of truth hidden deep in this concern, rest assured...
I've been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being thought as spam. But, if...
Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number of bounces by following some...
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is into everything, as most toddlers...
Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher your conversion rates and return on investment will be. On average, about 10% of sent emails bounce....
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can communicate with clients across the globe. Our messages can be heard in Russia, Germany and Canada simultaneously....
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text....
Let's begin with the most important information first. Here is a Top 10 Countdown on the important tips for anyone managing the email marketing process from my perspective. Tips Five through One will be coming...
eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their first choice strategy to drive sales. This is according to the latest study by shop.org and Forrester...