direct mail Archives

(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it...

byBruce Hakutizwi

June 3, 2018

4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned...

byMeg Goodman

December 12, 2017

Direct Mail “and/or” Google Adwords?

Comparing Direct Mail and Google Adwords On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional...

byBob McCarthy

May 27, 2015

Are direct mail brochures necessary?

Direct Mail Brochures: What good are they? This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a...

byBob McCarthy

April 8, 2015

Direct Response Marketing: How to Use It

Direct response marketing helps you make a memorable personal impression with a variety of people and is critical to gaining attention for your new business. If you are persistent and persuasive these contacts will turn...

byJeff Williams

January 5, 2015

Dining Customers Delivered

New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers...

byMelissa Fisher

September 23, 2014

17 Essential Elements of a Successful Direct Mail Marketing Campaign

“Direct mail marketing doesn’t work!!” “Direct mail marketing is expensive!” Chances are that you’ve said or heard the above statements regarding direct mail marketing many times. But the fact is that direct mail marketing does...

byWendy Kenney

July 29, 2014

Marketing in the Trenches on a Budget

In today’s tech-driven world, there are many options for marketing. However, that does not mean that other, less “techy” methods of getting your company’s message out to the world should be scoffed at. Unfortunately, in...

byRich Sloan

December 26, 2013

What to consider when creating an email marketing campaign?

According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of...

byBetsy Brottlund

September 17, 2009