direct email marketing Archives

LISTEN: Email Marketing is Highly Effective for Small Business

We all know the value of engaging and activating existing customers versus having to go out and pay handsomely to attract new ones. So, what's the best way to achieve this? According to the 2023...

byStartupNation

July 31, 2023

3 Innovative Ways to Strengthen Your Email Marketing Pre-Launch

Successfully launching a product or service shouldn’t be too hard, right? After all, there’s really not much to it—simply create something great, toss a few bucks into an ad or two and optimize your site...

byNathan Resnick

March 1, 2017

Email’s Not Dead

Email Marketing - Dead, dying, done...NOT! Have you heard rumors around the web that email marketing is dying? Don’t believe them! Even though there’s a grain of truth hidden deep in this concern, rest assured...

byONTRAPORT

June 8, 2015

The Benefits of Email Marketing

I've been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being thought as spam. But, if...

byRyan Allis

July 5, 2007

It’s Not Easy Letting the Big Fish Go.

Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is into everything, as most toddlers...

byChris Hansico

June 15, 2007

The Deliverability Challenge

Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge is to make sure your messages aren't lumped in with spam. It's estimated that between 70 and...

byRyan Allis

May 31, 2007

Personalizing your messages

Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can communicate with clients across the globe. Our messages can be heard in Russia, Germany and Canada simultaneously....

byRyan Allis

May 3, 2007

HTML, plain-text or both? How to Improve Your Emails

In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text....

byRyan Allis

April 24, 2007

The Top Ten Email Marketing Tips

Let's begin with the most important information first. Here is a Top 10 Countdown on the important tips for anyone managing the email marketing process from my perspective. Tips Five through One will be coming...

byRyan Allis

February 22, 2007

Email marketing #1 choice for pre-Holiday eCommerce rush

eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their first choice strategy to drive sales. This is according to the latest study by shop.org and Forrester...

byJoel Welsh

August 22, 2006