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Posts Tagged “customer insights”

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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

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13 Steps to Building a Consumer Insights Factory

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win situation. So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions [...]

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