customer feedback Archives

Is Your Big Idea Investor-Worthy? Ask Yourself These 4 Questions Pre-Launch

Entrepreneurs certainly aren’t lacking for ideas — but that doesn’t mean every concept is worth pursuing. It’s not enough to separate the good ideas from the bad. It’s about identifying the great ones. Investors want to know...

byJanielle Denier

May 25, 2022

3 Excellent Ways to Bootstrap Your Startup’s Product Launch

You’ve finally decided to embark on the entrepreneurial journey of your dreams and be your own boss. Congratulations! Now that you're in the planning stages, you've likely started thinking about how you’ll fund your dream...

byRay Blakney

March 16, 2022

How to Create Consistency in Your Customer Service

Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how...

byErin Bradley

February 27, 2022

What is Product-Market Fit? How to Leverage Customer Development to Move Your Business Forward

So, you've got a startup idea. The first major challenge you'll need to overcome is achieving product-market fit. So why do so many entrepreneurs leave this up to chance? Creating a product that solves a...

byJeff Solomon

October 21, 2021

4 Ways to Boost Brand Awareness and Earn More Sales with Email Marketing

As an entrepreneur, you likely rely on email every day. You send transactional messages and make sure your customers have everything they need to navigate your products or services successfully. But beyond that, are you...

byCorina Leslie

June 2, 2021

Fresh E-Commerce Marketing Tactics to Try

Today’s savvy e-commerce companies are putting their Q3 and Q4 marketing and inventory management strategies into place right now. With the disruptions 2020 saw, it’s never too early to start planning for the latter part...

byJake Rheude

May 24, 2021

Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what...

byJustin McMillan

December 23, 2020

How Frustration Led to Workwear Company for Women in STEM

After completing my bachelor’s degree in international project engineering in Germany, I moved to the U.S. to start an exciting career as a project management consultant. My responsibility was to help client teams succeed in...

byAnastasia Kraft

March 11, 2020

3 Smart Ways Businesses Can Collect Customer Feedback

Customer feedback is one of the most valuable forms of data entrepreneurs can obtain about their consumer base, from positive moments to unsatisfactory experiences. Why do brands need this feedback, even if it’s negative? There...

byDeborah Sweeney

February 28, 2020

Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to...

byPhil Alves

September 17, 2019

5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to...

byKeith Shields

July 28, 2019

Former CMO of Chick-fil-A on Innovating to Maintain Brand Relevance

The following excerpt is from "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" by Steve Robinson. Innovation has always been key to Chick-fil-A’s success, beginning with the creation of the...

bySteve Robinson

July 2, 2019

How to Maintain Confidence in the Market for Your Small Business

Customer demand can be fickle. What’s hot one day can be totally counter-culture the next. How, then, can a startup or small business ensure that their product or service will still be marketable in the...

byNav

April 24, 2019

How to Grow Your Business with Conversational Marketing

Conversational marketing, as the name suggests, is a marketing approach that seeks to leverage one-to-one conversations with prospects and customers in order to maximize conversions and improve the customer experience. It includes the use of...

byNina Ritz

February 22, 2019

Start and Grow a Business Abroad: Advice From 2 Entrepreneurs Who’ve Done it Successfully

It’s one thing to start a business, but taking that business and starting an iteration of it abroad? That’s an entirely different beast. Here, James Kinsella and Adam Carnell share their journey from a dorm...

byJames Kinsella and Adam Carnell

January 27, 2019

Launching and Iterating a Product in Tiny Steps as a Lean and Agile Startup

The following is excerpted from "Company of One: Why Staying Small Is the Next Big Thing for Business" by Paul Jarvis. Copyright © 2019 by Paul Jarvis. Reprinted by permission of Houghton Mifflin Harcourt Publishing Company....

byPaul Jarvis

January 15, 2019

7 Signs You’re Ready to Expand Your E-Commerce Business

An e-commerce business can be a passive form of income, a full-fledged business or a barebones offshoot of your brick-and-mortar business that you built because you were told you had to start selling online. It...

byMeredith Wood

December 10, 2018

Important Tasks for Entrepreneurs to Complete Before the End of the Year

As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the back burner for longer than we’d like to admit. From website updates and filing restructures to customer...

byJessica Thiefels

December 10, 2018

How to Scale Your Digital Marketing Efforts While You’re in the First Year of Business

You’ve got a great idea, enough funding to hire an expert team and a developed product ready for customers. You also have some marketing strategies in mind, and now it’s time to validate them, grow...

byByron Tassoni-Resch

November 5, 2018

Top 5 Reasons Why Startups Fail (and How You Can Avoid the Same Mistakes)

It goes without saying that every entrepreneur wants their startup to succeed. While starting a business, your passion and drive is often the easy part, while trying to keep your business afloat and heading in...

byHasib Howlader

September 28, 2018