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Posts Tagged “copywriting”

Top 3 Ways to Avoid SEO Rip-Offs

Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [...]

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What’s Next After Your Newsletter?

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A.     Sit back and watch who signs up. B.     Communicate with your new registrants right away. C.    Send valuable information to your list on a regular basis. If you answered B and [...]

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Guess Who’s Knocking On Your Door?

So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this… there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money… so I asked question after question [...]

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3 Tips to Increase Sales Now

If you need to bring in new sales immediately and are overwhelmed with all of the Webinars, books, programs, services, and other “opportunities” that come across your desk on a daily basis, stop for a moment and take a breath. Here are three tips to help you simplify the process and actually see an increase [...]

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Did You Get Ripped Off?

It’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners [...]

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2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered!   Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending [...]

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Capture Visitor Data or Miss Out on Sales

As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information…   They are capturing site visitor data to create customer relationships and grow sales. [...]

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A Six-Letter Word to Use Often

With the way things are right now in the business world, there are many four-letter words that I’m sure you have no problem saying! But, at the same time, have you thanked your customers, partners, associates, and media contacts lately for helping your business stay afloat?   If not, here are three simple ways to [...]

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Is Twitter Part of Your PR Activities?

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it professional. Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. [...]

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Get Lucky with Targeted PR and SEO

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]

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Steve Roderick of gotoBilling.com Exposes Success Secrets

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more. Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed. Here is the rest of our conversation and Steve’s [...]

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Show ‘em the Love

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood? A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people [...]

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Give yourself a break!

  While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day. I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba [...]

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Have you checked these two things yet?

It’s early Thursday morning, and I just remembered another “New Year” bit of information to share with you. If you haven’t checked these two things, you could be losing out on some great publicity and new customers: 1. What copy needs to be changed on your website? Do you have old copyright dates and outdated [...]

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Enough Doom and Gloom Already!

  For the last few weeks, it seems like there has been nothing but bad news. All of the radio and television reporters blast the latest unemployment stats, stock market dips and unrest in the world. It’s enough to turn you into a Scrooge this holiday season or make you cower in a corner with [...]

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Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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