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Posts Tagged “content strategy”

Increase sales

Why Content Strategy is a Priority for Business Success

Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as [...]

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business-plan

BtoB Content Strategy – Why Do You Need It?

Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.”  “Update your content and social media postings on a regular basis.”  “Send out SEO press releases to get noticed online.” Content is a big deal. In fact, “91% of BtoB marketers use content [...]

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Business Goals

Are You Using SEO Content to Your Advantage?

Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content [...]

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Check mark

How to Give Your Customers What They Want

Grow your business by giving your customers exactly what they want!  If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well. Being an entrepreneur is [...]

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Small Business Success | Company Performance

Why You Should NOT Hire Content Strategists

Did you know these 5 things can happen when it comes to content strategy? You are bombarded with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare [...]

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small business public relations

How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s [...]

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Small Business Success | Company Performance

How to Get a Great ROI from Your Content

It’s Spring. Is your copy ready to boost sales? It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content? Are you getting a great return-on-your-investment from the messaging you are presenting? Are potential customers [...]

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Money

How Much Should Content Cost?

Find The Right Writer for Your Needs How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to find the right writer. 3 Quick Tips to Find the Right Writer 1. Specify Your Goals. What are your overall [...]

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Blogging

Blogging Does Not Need to Be a Hassle!

3 Ways to Write a Killer Blog in Minutes You know you need a blog. Your competitors have one, and you know it’s a great way to provide insights and valuable information to your target market. You actually wrote a few blog entries… several months ago. And then, well, other priorities just came up. No [...]

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Competitive Advantage

“Secret” Tactics to Beat the Competition

I don’t know about you, but I deal with many kinds of people on a weekly basis. Some are hard-core sales people trying to push their products on me. Others are telemarketers, young interns, people who have been on the job far too long, etc. who really don’t like their job and are just going [...]

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Hope in Business

Take Action on Scary, Month-End Sales Numbers

Are Your Sales Numbers Frightening? It’s Halloween so things are pretty scary out there. But if you are looking at low sales numbers as the end of the month grows near, that can be darn right terrifying! If this sounds familiar, I’ve got a few helpful tips for you. First of all, are you giving [...]

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Enjoy Summer More by Outsourcing

Hire Outside Experts to Boost Sales Summer is flying by and August is here. With this in mind, what are you doing to make your life easier during these warmer months? As a business owner, it’s easy to want to control every aspect of your business. But you can actually save time and accomplish more [...]

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SEO Is Not About Keywords

Follow These 6 SEO Guidelines for Search Engine Optimization Success? If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic, you are wrong. Search engine optimization is a big part of your overall, content-strategy program tied directly to your marketing [...]

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The Secret to SEO Success

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [...]

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5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site: 1. Target the Weekends The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by [...]

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