Good Branding Isn't an Accident - It Takes a Little Work Good branding is essential to building a successful business, because the brand is the first part of a company that other people see. Business...
Don't think because you are "just an eBay business" that you don't need to develop your company into a recognizable brand... One of the most challenging things about operating a business on eBay is that...
We often say around here that entrepreneurs--especially home-based entrepreneurs --aren't after money first and foremost. Instead, they're seeking control, being their own boss, setting their own schedule, and yes, in that mix, making money. But...
How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're...
For most people, the majority of emails we receive are junk. As a result, we've developed an unconscious little ritual when we open our in-boxes. It seems at first glance that we would look to...
What in the world is a brand promise? you might ask... In entrepreneur school they teach you that a brand promise is that special guarantee that a company offers to its customers. This means that...