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Posts Tagged “brand”

Does Your Brand Have Curb Appeal?

The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding — it’s all a facade! And I mean that in best and worst sense of the word. On one level, branding is completely made up, a construct – an image in the collective [...]

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Being Green, one element at a time…

I met John Barboni following a rather powerful presentation on the societal impacts of consumption given by his colleague David O’Higgins and Jason Levine. Barboni and O’Higgins have formed an interesting partnership with architects Tom Abraham and Carl Stein, FAIA. … Barboni is co-founder of elemental, a New York City-based collaborative where he and his [...]

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