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Posts Tagged “brand strategy”

Does Your Brand Have Curb Appeal?

The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding — it’s all a facade! And I mean that in best and worst sense of the word. On one level, branding is completely made up, a construct – an image in the collective [...]

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SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you’ll come up with Stacie Collins’ MySpace page. (While you’re there take a listen to her song “Baby Sister” for an illustration of what SouthernRockin’ HarpHowlin’ TwangBangin’ means. You’ll never [...]

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Lineage2, Aion, Blade And Soul