brand loyalty Archives

How to Start a Loyalty Program in 5 Easy Steps

One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming...

byRay Clopton

April 9, 2024

6 Things All Entrepreneurs Should Do in November

With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday...

byMeredith Wood

November 2, 2023

A 6-Step Checklist for Your Mobile App Branding

As of July 2022, there were 3.57 million apps in Google Play, compared to 2.56 million apps in Google Play and 1.85 million in the App Store in Q1 2020, so startup apps are faced with...

byKeith Shields

August 25, 2022

6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they...

byLucas Miller

July 1, 2022

3 Tips for Building a Successful Subscription-Based Business

The way consumers buy goods and services is changing. Have a look at your bank statement over the last several months, and I’ll bet there are more than a few recurring charges for Netflix, Amazon...

byMiguel Fernandez

June 18, 2022

Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps

Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships...

byNorty Cohen

June 8, 2022

Want Happier Customers? A Remote Workforce Could Be the Answer

Working remotely became a way of life in 2020. It went from a privilege that some had to a necessity for large swathes of the workforce. Research shows that more than half of the American...

byRyan Fyfe

March 15, 2022

It’s Not Too Late to Make This the Year of the Customer

This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing...

byShannon Threlfall

November 12, 2021

5 Content Marketing Myths Limiting Your Startup’s Growth

Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and how to utilize it to grow their business, many don’t know where to begin. While there are...

byDave Charest

May 25, 2021

Boost Your E-Commerce Presence Now to Prepare for a Possible Second Wave of COVID-19

Epidemiologists are predicting a fall resurgence of COVID-19, which could lead to another shutdown, reports Yahoo Finance. Businesses should prepare now for a possible second wave of the virus by investing in an e-commerce strategy,...

byJared Mitchell

July 15, 2020

Why Your Startup Should Make Transparency a Priority

Transparency is an essential component of any successful business relationship. According to a survey by Label Insight, 94 percent of consumers surveyed are likely to be loyal to a brand that offers complete transparency. And...

byEmily Lazration

July 11, 2020

This Brand Loyalty Consultant Shares How to Build a Business Everyone Will Love

Kyle M.K. is a brand loyalty consultant who’s worked with major brands, including Uber, General Assembly, Walt Disney World Resort and the Ritz-Carlton. His book, “The Economics of Emotion: How to Build a Business Everyone...

bySusan Johnston Taylor

September 17, 2019

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently...

bySusan Johnston Taylor

May 31, 2019

What Can a Startup Learn From the Super Bowl?

With Super Bowl LIII in the books, here is what we know for sure: The Patriots are world champions, and the robot uprising is inevitable. The Super Bowl remains the biggest stage for brands. Heavy...

byNeal Hughes and Deb Gabor

February 7, 2019

8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are...

byCarole Alalouf

October 15, 2018

The Power of a Can-Do Attitude: Why Smart CEOs Always Say Yes

If you want to disrupt your industry, you need to adopt a mentality that distinguishes you from other leaders. When everyone else is saying no, you should always say yes. “Yes” seems like an innocuous...

byDavid Pereira

June 29, 2018

Get Potential Customers to Engage With Your Startup Using What You Already Have

Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than...

byTommy Wyher

June 9, 2018

The Best Types of Content to Include in Your Email Marketing Campaign

There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make...

byNicole Stelmar

April 5, 2018

The Marketing Tactic to Win Over Millennial Consumers

People are often surprised to hear that millennials are using coupons at a faster clip rate than older generations. If your brand wants to tap into the massive buying power of the millennial generation, you...

byMichael Quoc

February 12, 2018

Sustainable Business: Why Your Startup Should Go Green

When it comes to starting a business, many entrepreneurs will concede that success is customer-centric. As the world around us becomes more eco-friendly, in turn, many of us expect the businesses we frequent to have some degree...

byChris Smith

April 22, 2017