brand image Archives

WJR Business Beat with Jeff Sloan: Poll Shows Companies the Public Views as the Most Conscious Brands (Episode 228)

On today's Business Beat, Jeff discusses a poll from Wolff Olins and Hall and Partners that found the top companies the public finds to be the most conscious brands. Tune in to the Business Beat,...

byStartupNation

May 25, 2021

How to Build a Brand and Make a Living with Your Ideas

The following is excerpted from "Creative Careers: Making a Living with Your Ideas" by B. Jeffrey Madoff. Copyright © 2020. Available from Hachette Go, an imprint of Hachette Book Group, Inc. Being a “brand” has become the necessary descriptive...

byB. Jeffrey Madoff

June 16, 2020

How Social Media Can Supercharge Your Inbound Marketing

Modern marketers are inundated with claims that social media platforms hold the key to their financial success. Some, however, are left unaware of how to actually go about tapping into these platforms in order to...

byMatthew Davies

November 17, 2019

How to Rebrand Your Startup: An Uber Case Study

Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can have an unintended effect. Instead of creating a new image for your company, your rebrand can simply...

byDaniel Matthews

July 6, 2018

Keeping The Brand Fresh – Apple Improves Its Shelf Life

Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one of two foundations... their products/services or their strengths/attributes. Most startups, in a rush to go to market,...

byPhillip Davis

July 9, 2014

SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're...

byJoel Welsh

April 17, 2007

iPhone – Apple vs Cisco

So it's big news these days about Apple coming out with a product and calling it something that Cisco already is calling one of its products. This is very likely much ado about nothing as...

byJoel Welsh

January 18, 2007