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Posts Tagged “bootstrap marketing”

Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

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How To Always Be On “GARD” For PR Success

If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level. In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! [...]

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“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you’ve got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer base. But grow you must! You’ve got 2 choices: 1) guess 2) research Guessing is very fun. It’s called the [...]

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