It was a BIG week for me last week. I celebrated both the one year anniversary of my blog and my birthday. Truthfully, I was a little more excited about my blogaversary. I could stand to not have a birthday or two, but it was a lot of fun to take a look back at [...]Continue Reading
Posts Tagged “blogging”
Just last month Google announced the completion of their new web indexing system called Caffeine.
According to Google,
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
This change means that having fresh content is more important to your business than ever before. How do you do that? According to Google’s Matt Cutts,
“Blogging is a great way to show people the human side of your company and provide information to customers and visitors. Blogging is also much lighter-weight than a press release. The only time I’d refrain from blogging is if you don’t anticipate updating your blog very often. If you only do a blog post every year or so, it makes your site look more like a ghost town than a vibrant community.”
I’m assuming that you already know what a blog is, so I won’t go into that here. But suffice it to say, a blog can be a very powerful marketing strategy. But before you get started, here’s what you need to know.
1. Blogging is free!
You can use free blog platforms like WordPress.com, Blogger.com, Typepad.com or Tumblr.com to get started. The great thing about all of these platforms is that you don’t need to know coding or design. Once you set up your account, you’re ready to publish. For many of these websites you can even purchase a custom domain name for your account if you don’t want to have the platform name such as WordPress.com in your website URL.
2. Blogging is easier than you think!
Come on admit it, your website was built 5 years ago and is ready for an upgrade, but your wallet is not. Fortunately, you can use your blog as your new website! It has all the functionality of a website and then some. Plus you can update it as you need to as often as you like without having to pay a programmer. This keeps your blog fresh and timely-search engine friendly!
3. A blog doesn’t have to be wordy.
The beauty of a blog is that it can be as short or as long as you like. You don’t have to write a new chapter of War and Peace every time you write a post. Sometimes a sentence is all you need! And if you don’t want to write, try posting photos or videos instead. What about “before and after” photos of work you’ve done or virtual tours of your product, facility, office, or process.
4. Your website is like a yellow pages ad, but your blog is like a journal.
Which would you rather read? A blog invites people to read it because it is reveals the inner thoughts of the writer. Don’t worry if you start a blog and the only one who reads it is your mom. That will change as you keep at it and word spreads. The key is to update your blog regularly. The rule of thumb is that the more you update your blog, the more traffic you have. At minimum you should update your blog once a week with articles of 500 words or less. But blogging twice a week is optimal.
5. Blogging establishes you as an expert.
With so much competition out there, it can be difficult for consumers to make decisions, however a blog sets you apart from your competition as an expert. This increases your credibility to your potential buyers which translates to increased sales. An added benefit is that the media also rely on bloggers as experts. Case in point, the blog “Get Rich Slowly” is frequently referred to by Money Magazine. The blog, The Pioneer Woman.com, led to a New York Times best selling cookbook.
So what are you waiting for? It’s time to get started! Have a blog? Feel free to post it here, but business appropriate only please.
Wendy Kenney is a nationally known Buzz Building Expert and the Founder and CEO of 23 Kazoos, a marketing firm specializing in inexpensive and creative small business marketing strategies. She has honed her marketing skills through over 26 years of entrepreneurship and business management.
Wendy just released her new book called “How to Build Buzz for Your Biz- Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business” based on her knowledge of what works and what does not work in small business marketing. This book features practical and low cost marketing strategies, such as “How to Grow Your Business Using Social Media,” as well as valuable links, resources, and tips.
Wendy frequently speaks to organizations about marketing for small business. To get more information or to schedule Wendy to speak go to: Business Marketing Speaker
Claim your free download (no email necessary) on Wendy’s website: 23 Kazoos
Just last month Google announced the completion of their new web indexing system called Caffeine. According to Google, “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now [...]Continue Reading
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if you need one, you may have these questions: • What’s the point? Before you start writing, figure out why you want [...]Continue Reading
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales. The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]Continue Reading
Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To that end, try the following seven business blogging tips: Add Amazing Value What are your prospective customers’ biggest problems, challenges [...]Continue Reading
In my prior post, I listed three quick and easy tactics for effective Internet marketing: Answer Sites, Squidoo and Craig’s List. Below, we build upon this list with three additional Internet marketing tactics that you can start implementing right away to drive qualified traffic to your website. And once again, all of these methods can [...]Continue Reading