Adding a blog to your website is a great way to connect with your audience and position yourself as an expert in your industry. It’s also an excellent way to promote your services and products...
Launching your first website is exciting. However, figuring out how to turn that website into a successful business can feel like a grueling task. As an entrepreneur, you want your content to boost your website...
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact...
Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll create an SEO juggernaut...
One of the top reasons that startups fail is poor marketing. If you’re looking for effective marketing ideas to pursue, consider joining the 55 percent of marketers whose top marketing priority is content creation. Your...
My decision to start blogging on the side of my day job, building relationships with influencers in my industry is what propelled me into a six-figure freelance business working with clients like LinkedIn, Zendesk, Google, Intuit...
Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when...
A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites, blogs and online stores. Content management systems can also help you communicate with employees and customers and achieve...
Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people...
Does your audience find your blog engaging? You know why having great content on your blog is absolutely essential – it gives readers a reason to engage with your brand, sets you up as a...
We're excited to welcome Dan Tepke as a guest blogger on StartupNation. Dan’s perspectives is one of entrepreneur, advisor to entrepreneurs and entrepreneurial teams, product developers and leaders. Do you have a plan B? Why?...
Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the...
An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is...
If you maintain a blog for your business, you've probably had days when your mind went blank. When the idea fountain stopped flowing. When your brain hit a brick wall. It's quite natural, actually. If...
You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:...
With social marketing vehicles such as Twitter, Facebook and YouTube all the rage, blogging has become somewhat of a forgotten stepchild. But this doesn’t make sense. Blogging can be one of the most effective marketing...
A friend of mine is thinking of starting her own insurance business, but she can't leave her full time job until she's tested the waters and determines if she has what it takes or if...
Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar. To that end, here are 5 tactics for making delicious headlines...
Do you want your blog to work harder for your business? If you are looking to increase readership of your business blog, you need to create content that is compelling to your target audience. To...
So, I had a meeting with my web developer. I like to call him, Satan. Satan asks me, "Don't you have a weblog?" He adds just the right amount of sarcasm and pretentiousness to his...