attract new customers Archives

8 Tips for Writing Amazing Product Descriptions

For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with...

bySusan Guillory

August 26, 2022

How to Set Expectations in a Business Partnership to Ensure Success

It’s an exciting moment in the life cycle of a startup when an entrepreneur decides to establish a partnership. Businesses that create partnerships together are able to align with like-minded brands that support and enhance...

byDeborah Sweeney

July 8, 2022

6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they...

byLucas Miller

July 1, 2022

5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)

Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...

byMarc Pickren

May 27, 2022

4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A...

byMyCorporation

January 24, 2022

Choose a Profitable Niche for Your Business in 3 Simple Steps

You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known...

byKatie Lundin

January 19, 2022

How to Make the Most of Small Business Saturday

Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception....

bySusan Guillory

November 12, 2021

The Future of Main Street: Moving Your Local Business Online

It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us,...

byJo Barnes

November 2, 2021

The Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact...

byJohn Hurley

October 15, 2021

Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity...

byEmily Gibson

August 1, 2021

WJR Business Beat with Jeff Sloan: Put the Concept of FOMO to Work for Your Business (Episode 254)

On today's Business Beat, Jeff discusses the fear of missing out, or FOMO, and how it can be the powerful driver that gets you more sales. Tune in to the Business Beat, below, to learn...

byStartupNation

July 7, 2021

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

How to Effectively Develop a Personal Brand to Build Credibility and Trust

When you're searching for a product or service online, do you often make a purchase from a company you’re unfamiliar with? Like most shoppers, you probably don’t do so very often. Trust is a crucial...

bySteven J Wilson

March 21, 2021

5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...

by Jayneberinger64

September 21, 2020

WJR Business Beat with Jeff Sloan: The Power of Cause Marketing (Episode 115)

Does doing right have a positive impact on a company's performance? New research shows indeed it can. Adding what's known as cause marketing into your marketing messaging can be a powerful way for businesses to...

byStartupNation

September 15, 2020

What Many SaaS Startups Get Wrong About Freemium

Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory is that you’ll entice new customers with a free subscription and withhold certain features for the paid...

byJurg Benders

September 8, 2020

10 Ranking Factors Startups Need to Consider in 2020

Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience...

byJohannes Rastas

February 15, 2020

5 Ways Startups Can Make Waves with Big Game-Style Advertising Tactics

The biggest advertising event of the year has come and gone, and with it, every entrepreneur’s dream opportunity to make a big splash with a worldwide audience. The Big Game (I’m never sure when I’m...

byDeb Gabor

February 6, 2020

How to Minimize Risk and Grow Your Business Responsibly

Being a business owner is one of the hardest, most stressful jobs, and every decision can feel like it’s “make it or break it” for the chance at success. The goal of nearly every startup...

bySara Schaer

October 9, 2019

The Ultimate 10-Step Checklist to Starting an Online Business

If you plan to start an online business this year, your website needs to be a serious player from the start, not a thrown together afterthought. While rushing in without a plan might work for...

byDan Fries

September 13, 2019