The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “Add new tag”

NEW Military Home Shopping Channel to Launch!

What will help products reach MILLIONS of consumers? T.V. of course! The Military Shopping Channel (MSC) will be a fabulous new shopping model that will have access to over 12+ MILLION active duty and retired military personnel, and their families. Holy Toledo! After returning from Tampa, and visiting with Shark Tank’s Kevin Harrington, I am [...]

Continue Reading

80′s Tech Company Stay Successful with PR and Marketing

With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say: Tell us about your business. Headquartered in Southern California, Apricorn was [...]

Continue Reading

Ready to Make Media Contact?

After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media. Introduce Yourself. You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple [...]

Continue Reading

Managing a mommy business…with 5 simple steps!

We are women. Watch us Manage! I have people ask me, usually men, how do you do it all? How do you take care of the family, and your business, and be so management oriented?  Did you study business management in college, get an MBA? No sir, I did not even finish high school. I [...]

Continue Reading

Is Twitter Part of Your PR Activities?

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind: 1. Keep it professional. Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. [...]

Continue Reading

Personalization Can Make the Difference

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line. A simple example of [...]

Continue Reading