In my opinion this is not so much a scam as it is overpriced services. I actually went to their seminar earlier this month and decided to check out the second event (48$ investment.) Having an SEO background I decided it'd be worth it to check out what they had to say and hopefully learn something new to deploy myself. This is what I think of the company:
They have an interesting niche: "We offer basic e-commerce sites that anyone can use," and it's true.
With their basic package anyone can create an ecommerce site quickly. Many templates to choose from and some of them actually look somewhat professional.
If you come to the second seminar with no knowledge of what it takes to build a website and how to market it (SEO/SEM,) you WILL learn things.
Their Pro package includes some rather interesting tools that expand on a lot of the free options.
Pro system has drop ship services incorporated into their package. Whether or not these are quality drop shippers I don't know, I didn't buy the system.
Their basic package restricts you to accepting paypal only payments. This means no merchant services.
They leave out some pretty important marketing idea's that are beginning to really help e-commerce site (Social media marketing for an example.)
Their pro package is really, really expensive. With programs out their like Magento (Free), OSCommerce and BV all costing less than half of what their pro package costs, the only way they can compete is making it as nub friendly as possible.
They only cover the basics of SEO/SEM. Granted their clientel prolly had no idea what SEO was prior to coming to these conferences, so I guess it makes sense.
Hosting fee's are overpriced.
The guy who was my "mentor" was a douche. As soon as he found out I had no interest in upgrading to pro he started acting like a total prick.
My take away from their services was that they offer a really simple ecommerce system that anyone can use. I think it's overpriced but it fills a niche for those who want to get started online and don't really know how to begin. I think most people fail because they have no idea what they are doing, they pick bad products or don't market them well, site looks unproffesional etc so they blame it on the system. I would say that if someone wanted to get their foundation started coming from nothing this isn't a bad system but it won't last forever, they will eventually have to move to a more professional system (Magento is amazing and did I mention free?) As with anything if you have the motivation and the will to learn the cost might not be an issue as you could make that back as your site/knowledge grew.
P.S. I like this site. Glad I found it.