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stick to one thing or go for it all?

 
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JTrotman

posts: 1

Dec 09, 2007 1:56 PM ET    Quote  Report Abuse
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Hey!
 
This if my first post here -- I joined a few weeks ago and so far this has been a great source of information and motivation. 
 
Over the past few years I have been doing a fair amount of independent contractor work as a writer, photographer, and tutor.  Now, I work full time as a photographer for a small magazine and would like to expand some of my other interests and skills for a small based business, with long term growth that will eventually lead to working for myself -- years down the line.  There are a few things I am good at doing and/or in the process of learning. 1) I am a great vegan cook, and have the opportunity to participate in local farmer`s markets, which I`d like to expand upon, but I get totally LOST in the process to which to make the expansion possible with regulations involving food production.
 2) I`m working on getting my LEED certification, which I`d like to take and begin a business a a few years to turn people`s homes into green homes, over see renovations even. 
3) I love designing stationary and cards.  This is small scale, easy to do so pursuing this doesn`t seem difficult, other than finding enough time in the day to make it happen.
 
What makes me excited about these ideas is that they all enrich my freelance writing opportunities, and allow me to continue tutoring (which I really enjoy).
 
I guess my questions are...     Any advice on how to deal with getting the information about food based businesses? I get the run around when I call the city and ask for info.
 
AND...  I understand that in general the odds are against a small business start up.  Does it make sense to have a few ideas in progress to see what pans out or focus really hard on one thing? 
 
Thanks for reading -- I appreicate your thoughts!
 
Jessica
CampSteve

posts: 1216

Dec 09, 2007 3:39 PM ET    Quote  Report Abuse
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First, welcome!

Second, to answer your last question, "Does it make sense to have a few ideas in progress to see what pans out or focus really hard on one thing?"

Well, it depends upon your personality, drive, work ethic, lifestyle and more.  I think some people can put a lot of eggs in one basket to see which one hatches and others need to focus on just one.

Think of it this way though, what is the likelihood of success for just one thing if your energy is spread throughout several business ideas?  Compare that to the likelihood of success for just one thing if your energy is focused on just the one.  Simply put, your focussed attention on one concept will probably take you farther.

Trust me, enough time and energy goes into building one business that multiplying that is only spreading yourself thin.  Many people run multiple businesses but they sort of have to ramp up to it.  You start small and grow!  My suggestion to you is to focus on one concept.  The good thing for you though, is that you have other ideas to fall back on if that becomes the case.

Also keep in mind that just because you do one thing for a living, that doesn`t mean that you will stop doing the other things you enjoy.  They might not be your bread and butter but you can always do the things you love!
CraigL

posts: 9051

Dec 09, 2007 3:53 PM ET    Quote  Report Abuse
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What about developiong a consolidated business idea that joins ALL the various aspects of what you`re passionate about?

It takes time, thought, and imagination, but in almost all cases you`ll usually discover that somewhere at the bottom, there`s a linking "thing" that`s the fountainhead for what appear to be very different activities.

I was a musician for 20 years, then went into retail, selling home electronics. I left that to go into office work, where I learned all about computers. That put me into the IT world. I was sitting at the computer, developing something one afternoon, when it dawned on me that typing at a computer keyboard or playing a piano keyboard---it was basically the same thing.

I began to see that all my life I`ve been involved in communications. I see music as a language, just as putting symbols onto a screen with a keyboard is using a language. Sales is about communicating and defining a product. From there, I decided to be a writer.

Can you do something like this, where you mull over the particular deep-level qualities in all the things you like? If you can find that core fascination, you won`t end up overly scattered by trying to form multiple business. That`s my thinking, anyway. Business is hard enough without trying to form several of them at the same time. :-)
CraigL2007-12-9 15:54:38
WebJunky

posts: 549

Oct 06, 2008 5:52 PM ET    Quote  Report Abuse
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one at a time, slow and steady, then parlay and apply what you know works from experience. the shot gun approach is great ....but do take time to research, plan, execute, monitor and enhance. once you know what works you can duplicate the process as many times as you want. i did it and its paying wonders : )
 
good luck


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