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10 Steps to Grow your Business

Step 2: Get Efficient through Technology

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Working hard is important. But there’s one thing even more important - working smart.

That’s what technology helps you do. You get more done, you get it done easier and you get it done better. Frankly, by using technology you’re able to do some things that would simply be impossible without it.

Luckily, there’s an array of tech tools that allow you to build your business in extremely smart ways. Be sure to take full advantage of them.

IN THIS STEP, WE WILL LOOK AT FOUR CATEGORIES OF TECHNOLOGY PRODUCTS:

  1. Computers
  2. Gadgets
  3. Software
  4. Online Tools

First, you have to know what’s out there. Second, you need to understand all the cool things that technology can do for you. After all, what’s the point of buying an expensive gadget if you can’t revel in all of its neat tricks?

Technology Options to Consider

Computers

Selecting a computer may seem straightforward, but you should carefully consider the way you do business before making your next computer investment.

Let’s say you’re an on-the-go real estate agent who needs data at your fingertips. Your best bet is probably a laptop. Your work goes everywhere with you, whether it’s to a client’s office or the coffee shop around the corner.

But if you spend most of your time at the office and rarely emerge, you’re better suited to a desktop computer. Most of all, a desktop forces you to designate a special place for your work, which helps you fully focus on the task at hand.

Are you using the computer primarily for graphic design or writing and numbers-crunching? Graphic designers and people who produce Web sites or newsletters sometimes prefer Macs, though the gap between PCs and Macs has nearly disappeared.

Whether you’re more of a laptop or desktop person, don’t forget one of the most important computer accessories of all – the monitor. Since you’re likely to spend extended periods of time in front of it, be sure you don’t skimp in either size or quality. Consider a flat screen monitor – it saves room on your desk and comes in sizes small, medium and large.

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In my business the next big leap in efficiency is going to come through packaging equipment. Our eventual goal is to get this factory humming 24 / 7. In addition to making our own cookies, I plan to offer our services to manufacture store brand gluten free baked products so regional and even national store chains can offer gluten free products under their own label. Taking this step will require some highly efficient and versatile packaging equipment. Your "10 steps to grow" are defini...

When choosing a computer, the very first thing to consider is your OS. I happen to disagree that interface-wise "the gap between PCs and Macs has nearly disappeared" but that`s arguable and I am not into that fight. What IS critical to consider is the cost of owning and using your computer. What will you spend on security software for Windows vs the zero cost on the Mac. What is your time worth for security configuration, downtime due to a virus or scare, etc. And how about learning curv...

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