Start a Blog
Company blogs can be used both to enhance your business Web site and drive more traffic to it.
If you house it on your site, use it to report company and industry events, comment on relevant major news stories and let people know when you’ll roll out new products or services.
Blogs offer an air of expertise – although sometimes undeserved – and readers may well come to rely on you, and revisit regularly, for trustworthy and useful information. Customers want to trust the products and services they buy – where better than from an expert?
Blogs can also bolster your “street credibility.” After you start blogging you may see more “hits” from professionals inside your industry. After that, possibly invitations to sit on business panels or speak to industry groups. Best of all, even calls from the press.