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11 Steps to Create a Successful Website

Step 6: Identify the Best Software for Words & Images

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Some Tips on ‘Deals’ to Avoid

As you shop around online for business Web design software, be careful about certain great looking “deals.” Here are some to avoid:

  • Software that allows you to use both WYSIWYG and HTML, but not at the same time. While you can switch between them, you can’t use them simultaneously. That’s a big disadvantage if you’re managing your own Web site, want to do it right and are pressed for time.
  • Packages that play up design templates, graphics elements and images, but downplay functionality – because there isn’t much.
  • WYSIWYG software with little or no HTML editing ability.
  • Many ISPs – internet service providers – like Verizon, Quest and Earthlink, and giants Yahoo, AOL and Google, offer free tools and server space for personal Web sites – but not enough for even basic small-business needs.

Top-of-the-Line Design Software

As you might expect, top-tier Web design software is much more sophisticated – and costly. It’s harder for novices to control, and even if you learn to use their professional design tools, you may still need a pro to put it all together, make it work and maintain it.

But it will serve you well as your business grows, and your Web design needs grow with it. Here are some of the most popular examples:

Even at this level, the software doesn’t include hosting or advertising services, your domain name or Web address.

For More Information

The following sites offer a wealth of design tips and strategies:

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