Budgets, and Who Does What
Setting smart budgets saves money – period. Get your planning done now, and you won’t waste precious cash on things you don’t and won’t need. Set your Web site budget so you can comfortably handle the costs with available resources.
One of the great things about Web sites is their changeability. You can add bells, whistles, services and other enhancements later, as you need them and have more cash to spend.
It’s impossible to tell you exactly how to divide the pot in building a Web site. There are many factors in endless combinations, and countless ways to handle them. But think about these things and you’ll be in great shape to work out the details:
- How many products or services are you selling?
- If you’re a retail operation, how will you securely process orders?
- Do you need professionals for writing, editing, photography, Web design, even budgeting?
- How many marketing functions do you want? Newsletters? Surveys? Blogs?
- How much can you spend on hosting, your domain name, your Web design package?
- Does a free, all-in-one Web site service like Microsoft Office Live cover you, or do you need more flexibility, an e-tail “shopping cart,” an original look, detailed analytics?
When it comes time to shop for these things, let your budget dictate your choices. As revenue starts coming in the door and you grow, your business Web site can grow, too, in scope, sophistication and ambition.