Public Relations
Download Example
Example Press Release (.pdf)
Use this example press release to help draft your own press releases.
Watch TV? Do much reading? Listen to talk radio? The news that you experience comes from a combination of reporters uncovering their own story themes and pitches sent to reporters by outside sources. As a new entrepreneur with a great business fresh on the scene, you may have a highly appealing story that reporters are interested in learning and writing about. And if they do write about your business, it can be a homerun opportunity for you.
We often refer to “the power of PR,” a phenomenal way to generate awareness about what you’re up to--virtually for free--that will touch potentially thousands or millions of people. Many entrepreneurs say their PR efforts have benefited them in ways they could never have afforded to pay for. Doesn’t that sound tempting?
The question for you should be whether you choose to do your PR in-house or, instead, use a professional like Rembrandt Communications, the firm StartupNation uses. There are pros and cons to both strategies. As for doing it in-house:
Pros of in-house PR
- Your passion is contagious and gets the reporter’s attention
- You control the message more closely
Cons of in-house PR
- You’re an amateur and your pitch to reporters may seem that way
- You don’t have the preexisting media contacts that a professional has
Affiliate Marketing
Affiliate marketing involves hooking up with other businesses or organizations that share a similar target audience to yours. With affiliate marketing, you work out a mutually beneficial relationship through which you swap advertising or share revenues with the other organization, and reach more people with your marketing message.
Resource
- LinkShare provides the technology to track, manage, and analyze the performance of sales, marketing, and business development initiatives.
- Commission Junction provides advanced performance-based marketing solutions that help marketers increase online leads and sales, by facilitating strategic relationships between advertisers and publishers.
- The Kolimbo Open Network offers programs for affiliates seeking additional revenue as well as merchants looking to promote their site across its network of affiliates.