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One of the most important things a businessperson can do—especially an owner or someone who is involved in sales—is learn how to speak about their business to others. Being able to sum up unique aspects of your service or productin a way that excites others should be a fundamental skill. Yet many executives pay little attention to the continuing development of "the elevator pitch"—the quick, succinct summation of what your company makes or does.
Step 1: Define who you are. Write one sentence about who you are.
Step 2: Describe what you do. Use your mission statement and product/service listing as a guide, and write 1-2 sentences about what you do every day in your business.
Step 3: Identify your ideal clients/customers. Use your target audience description as a guide, and write 1-2 sentences about who your ideal clients or customers are.
Step 4: Explain what's unique and different about you and your business. Use your unique selling proposition (USP) as a guide, and write 1-2 sentences about what sets you apart from every other business owner who does what you do.
Step 5: State what you want to happen next. Write 1-2 sentences that identifies what you want your audience to do next.
Step 6: Create an attention-getting hook. Write 1-2 sentences that pulls in your audience and gets them engaged in what you're about to say.
Step 7: Put it all together. Combine the statements you drafted in the previous steps, putting Step 6 first. Then, add transitions and edit it until it flows conversationally and captures the most important information.
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