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Small Business Success | Company Performance

3 Free Ways to Boost Online Awareness

How to Improve Your Content for the Search Engines… Fast

As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help you… from very expensive, full-services to consultants to do-it-yourself tools to classes, and more.

Who has time or money for that? You have a business to run!

With this in mind, here are 3 ways to increase your site rankings at no cost…

  1. Review your content.

When was the last time you read the content on your Website or had someone critique it? If it has been a few weeks, take some time to actually review what you are saying on your site. Then, ask yourself a few questions:

  • Is it easy to understand what we offer in a matter of seconds?
  • Will our target market see “what’s in it for them” right away?
  • Do we provide simple steps and current (and correct), valuable data?
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By answering these questions, you’ll be able to see what your site lacks immediately and start e to make changes.

  1. Provide value.

If you were a potential customer visiting your site, what information would you want to see?

Use your answer to write blogs, tip sheets, social media posts, articles, case studies, etc. that provide value to your target market.

Offer unique data, stories, photos, and more that only you and your organization can offer. This way, you’ll stand out from the competition.

  1. Don’t worry about keywords.

If you spend an appropriate amount of time researching your target market and providing valuable information specifically for them that is unique to you and your business, you shouldn’t have to worry about inserting a bunch of keywords into your content.

Why? Your content should already include key phrases that your audience is looking for!

If you’re not sure, review your finished content. Then, add headlines and sub-titles with pertinent keyword phrases in them.

For example, if you have a blog about cleaning a boat, add a headline that includes this information such as, “Tips to Clean Your Boat.” Then, throughout the blog, add titles that explain what you are talking about such as, “Tools to Clean Your Boat Windows Fast,” “Avoid This Chemical When You Clean Your Boat,” etc. This way, we know the blog focuses on ways to “Clean Your Boat.”

Make it easy for customers, and the search engines to find your content online by including appropriate titles and sub-titles.

SEO is Not about Keywords. It’s about Value.

As a busy entrepreneur, you have important things to take care of, and the last thing you want to do is waste time and money on SEO. If this sounds familiar, schedule some time to review your Website and content. Then, update it accordingly with the tips above. You can also get a marketing intern to help you at no cost. Then, when your business starts making money, look into hiring an experienced, SEO content strategist to help you. This way, you can focus on your core responsibilities and know that you are presenting the best content possible to your target market.

By providing valuable and current information that only you and your business can provide, your site will get noticed by the search engines. More important, customers will appreciate the information, and you’ll see word-of-mouth and sales increase!

What are you going to do today to update your Website content?

Do you need help with content strategy, SEO and public relations? Please write to me here or visit www.rembrandtwrites.com for more information.

 

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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