Study Ralph Lauren.
He started with ties.
Register Trademark you name. Christopher James. is good.
Next I hope you have a huge collection of vintage ties, study the history of neckties and their fads.
If I were you, I would do Heritage Branding. Go find old trade publications from the 1800`s and I would pick a high end necktie
outfit or retail men`s store that is no longer in business.
I would pick a company out of NYC or New England.
Look for a old English name.
Register that name trademark
Now you have a re-start up. That was a real company, Had a founder
factory, Store etc. So instead of selling just ties you are selling
Christopher James for the Wellington Company. est 1856, NYC, . founded by James Wellington. Use all graphics
and catalogs that you can come across.
Christopher James for Jacob Brothers, est 1847. Boston`s largest
store for men
Mix the Old with the new.
Have some samples made in China, Etc.
Then sell your history.