The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

What Stinks?

Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another.

Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation.

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You catch the sweet scent of roses in the garden and the fresh cut grass from next door.

But wait a minute… something is not right. There seem to be more flies gathering, and you just can’t seem to relax. What did you forget to do at work earlier?

Reluctantly, you pick up your Blackberry and start searching through your e-mails, your extensive, “To Do List” and the Internet.

And then, it hits you… Now, something really stinks.

No, it’s not your barbeque overcooking on the open flame.

It’s not the kids playing a prank on you.

It’s not a skunk passing by.

No. It has been right under your nose all along, and you just realized what it is.

It’s your Web site!

Sure. You’ve got lots of cool graphics, and your logo shows up really well with a big picture of you in the “About” section.

But who cares… especially if no one can find you online!

Content is king, queen, and all the other subjects!

As Dan Kennedy, “The Millionaire Maker” and author of the “No B.S. Book” series just highlighted in our recent phone conversation (Yes, I’m name dropping to get my point across!), while it’s great to have a professional-looking Web site, what does your copy say?

Are you providing value to your target customers and new site visitors? Is it the right length?

Your site should:

· Let visitors know they are in the right place within seconds;

· Provide answers to their questions;

· Offer a solution, resources and current information;

· Capture e-mail addresses with a free report, newsletter, etc.; and

· Include easy, contact information among other things.

And once all of this is in place, you really need to:

Optimize your site for the search engines.

If your site is not optimized for the search engines, you are missing out on a LOT of site traffic.

And the days of packing keywords into a site to get noticed by the search engines is over. Now, it’s more important than ever to provide valuable information that includes keywords, links, headers, sub-heads, and more.

You need copy that sells.

How to Get Rid of The Stench.

Well, now that you’ve figured out where the smell is coming from, how do you fix it? Well, you have two choices:

  1. You can throw the whole thing out and start over, or

  2. You can eliminate the smell with fresh, new SEO copy.

Either one of these solutions will work. And you can do it yourself. But unless you are trained to take care of it, the smell will just increase.

Current customers will leave, and new customers will stay so far away, they won’t even know what you have to offer … so with this in mind…

Use A Professional Exterminator!

I highly suggest you spend the money to hire a good, SEO copywriter and exterminate the cause of the odor as soon as possible!

Not only can good, SEO copywriters help you get noticed by the search engines and bring in new customers, but they can also offer new marketing ideas to keep customers engaged and coming back for more. These new activities may include social media, SEO press releases, e-mail auto-responders, newsletters, eReports, and more.

And the best part is that SEO copywriting can be monitored. You can see what’s working and change what’s not… immediately. This makes it very cost-effective, and you get the best results possible.

…so what are you waiting for? Take action!

After all, when your Web site provides valuable information and copy that sells, things will stop stinking. And all you’ll notice is the sweet smell of success!

Now, if you have questions about SEO copywriting, or need help with your copy, please let me know here or at www.rembrandtwrites.com. Plus, I’ve started a new program to help entrepreneurs increase sales and awareness for less than a cup of coffee each month!

Check it out at www.rembrandtwrites.com/newsletter and let me know what you think. Thanks!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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