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Trunk Shows..For Men

From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.

 

It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my former students.

Article is continued below

Three years ago Joanna Van Vleck was a student at the University of Oregon who wanted to build her own personal shopping business. Now she and partner Brie Chapman have built a successful business in Bend, Oregon and are looking to expand nationally.

About the Author: Christine Haskell

Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry. She recently started social venture labs, an idea incubator for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and [...]

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