The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Are You Using SEO in Your Press Releases?

A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.

During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.

And this can be tough if you are working with a tight budget. But by using SEO keywords in your press releases, you can stick to your budget while boosting sales.

Optimize your press release with SEO keywords.

Now, this may seem foreign to many of you. But if you have a little extra time, you can get a lot more out of your press releases in just a few simple steps:

1. Use a free keyword tool like www.wordtracker.com or http://www.keyworddiscovery.com/search.html to find the most popular keywords for your industry and target market.

2. Place the keywords into your press releases a few times.

3. Use a free tool like the one at http://www.pressreleasegrader.com/ to check your keyword count.

4. Post your release on free sites (listed at www.rembrandtwrites.com) and through a press-release-service like www.prweb.com. And see the results!

By taking a few minutes to optimize your release with SEO keywords, you can save money while attracting more people to your site. My client just saw a 325% increase in site traffic using this type of SEO copywriting in their PR efforts… so it’s definitely worth the effort!

 

No time to add SEO to all of your copy? No worries. Please contact me here or at www.rembrandtwrites.com with your questions and information about a complete resource to optimize your PR, social media, SEO copywriting, and marketing efforts for maximum results. Thanks!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]