The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

When business opportunity knocks, open the door.

"Sometimes it’s a matter of using a familiar product in a new way," wrote StartupNation community member Sara Schaedig in response to our previous entry about the invention of Velcro.

Sara went on to state a problem horse owners deal with. "Those of us who have horses and trail ride have the same problem with burs. How to get them out when your horse’s tail looks like a matted broom?"

Her time-honored solution is simple. "Baby oil. The burs can’t stick when you put that on. Each one slides right out," Sara says.

And here’s the opportunity Sara handed you on a silver platter, "Now if someone wants to package that for the horse industry, have at it! Because it works."

Our question to you is, who among you is going to respond to Sara’s great idea to re-package an old product for a new application and make it a commercial success? Post your email address and invite sara to contact you to collaborate on her great idea for horse grooming.

About the Author: Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to [...]