The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Startled by the Media?

As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members.

If picking up the phone to pitch a reporter gives you the chills, here are three simple tips to make the experience less frightful:

1. Prepare.

Article is continued below

Before calling a reporter, know what that person writes about and what you are going to say. Practice your pitch. Will that person be interested in what you have to say?

2. Create a Cheat Sheet.

Write down key talking-points on an index card and place it near your phone. This way, you’ll know what to say if your mind goes blank or a reporter calls unexpectedly.

3. Review Your Pitch.

When you finish talking to a reporter, ask yourself how you did. Figure out what went well and what you can do next time to improve your pitching skills.

Talking to media members and pitching your story does not need to be a scary experience. With some preparation and practice, you can turn a tricky situation into a real treat and reap the rewards of good publicity!

Happy Halloween!

Got questions on how to use public relations and SEO copywriting to boost sales? Please send me a note here or check out my free information at www.rembrandtwrites.com. I’d love to hear from you!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

Lineage2, Aion, Blade And Soul

StartupNation Free Launch Assessment! Get Started Now