The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

SEO Press Releases Boost Sales

According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now.

Why?

Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will. 

And if you have a tight budget, you can significantly increase awareness with SEO keywords.

Are you optimizing your press releases for the search engines?

If you have heard about this process and don’t have the money to pay an SEO expert, try doing it yourself.

It’s simple. Use a free keyword tool like www.wordtracker.com or http://www.keyworddiscovery.com/search.html to find the top words your target market searches for online.

Then, by placing these keywords into your press releases, you can significantly increase awareness online.

Try it and see what happens. Just by spending a little more time on your press-release copy, you can boost site visitation and sales.

Have questions about SEO copywriting? Let me know. I’d be glad to help!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]