The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

How to Get People to Your Site

What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it’s time to take action.

Here are three quick things you can do:

1. Send out SEO press releases.

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Add search-engine optimization keywords to your press releases. This way, it will be easier for people searching for specific terms online to find your news. For help, check out www.prweb.com, http://www.icrossing.com/tools/calculator.htm, www.keyworddiscovery.com, and www.wordtracker.com.

2. Add copy to your site.

Nice graphics on a site look good, but copy is more important to the search engines. If you don’t provide valuable information about the unique benefits you offer customers, add copy to your site.

It may make your website look long, but you’ll gain more customers through the search engines – especially if you use keywords throughout your copy.

3. Call reporters directly.

Develop a unique story idea for a specific reporter. Figure out why that person will be interested in your news. Then, call him or her directly and introduce yourself. In addition to making a new contact, you may just land a feature story!

These are just some quick tips to help you take action and get people to your site. If you need additional help, just let me know below or at www.rembrandtwrites.com. Thanks!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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