The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

23 Google Tools for Your Website

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.

Here are some of the essential Google tools for your website to ensure that your website is very Google-friendly and that you are leveraging available resources to market your business online:

Google for Webmasters
A detailed overview of how Google indexes web pages.

The Google Channel on YouTube
A collection of more than one-thousand videos covering everything Google.

Google Webmaster Central
One-stop shop for webmaster resources.

Google Webmaster Tools
Detailed reports on your web pages’ visibility on Google.

Google Webmaster Tools Checklist
A checklist to help you get up and running quickly on Google Webmaster Tools.

Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.

Google Webmaster Central Channel on YouTube
A collection of more than 100 useful videos.

Google Webmasters Help
A list of support resources.

Sitemap Generators
Tools to create XML sitemaps.

Google Business Solutions
A directory of Google services to help you market your business.

Google Local Business Center
Tools to help you get your business listed in Google and Google Maps.

Google AdWords
Create and run online ads for your business.

Google AdSense
Contextual advertising solution for web publishers.

Google Keyword Tool
Confirm keyword query volumes and research keywords for your website to target.

Google Trends
See trends in the way people are searching.

Google Insights for Search
Compare search volume patterns across geographic regions, categories and time frames.

Google Base
A database for you to submit online and offline content and products.

Google Product Ideas Blog
Updates from the Google product ideas team. See the future right now.

Google Analytics
Web analytics solution providing you with insights into your website traffic.

Google Website Optimizer
Web page testing and optimization tool.

Google Checkout
Secure checkout process similar to PayPal.

Google on Twitter
Follow Google on Twitter.

Google Webmaster Central on Twitter
Get the latest updates from the Google Webmaster Central team via their Twitter feed.

These are just a few resources to help you create and promote a great website that drives your business growth. If you need additional help, feel free to leave a comment below. Thanks!

Tom Shapiro
About the Author: Tom Shapiro

Tom Shapiro is CEO of Digital Marketing NOW, a strategy, design and marketing agency that fuels clients' business results. DigitalMarketingNOW.com Twitter: @DigitalMN