Marketing your franchise (or small business) to a moving target
Tuesday, July 31.
"It’s 5:50a as I write this, and I’m watching via iTunes last night’s
“NBC Nightly News with Brian Williams,” 23 minutes with no advertising,
only programming promotions from NBC and MSNBC.
So in an ever-evolving digital world, how is growing franchise supposed to reach this potential customer?
Digital media – partnership with iTunes? MSNBC?
Print – Targeted small advertisements, hopefully near headlines of intriguing stories?
Other media – The "tear-off" cover of the Netflix packaging?
Our consumers are becoming more and more reliant on digital media. And finding a way to peak their interests (and convert them to faithful customers) is becoming even harder.
What are you doing to get noticed?