The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Marketing your franchise (or small business) to a moving target

My uncle and small business owner, Mark Burris, could be your typical 21st century businessman. Let's take a look at his typical morning (pulled from his "IdeaBlog"):

Tuesday, July 31.

"It’s 5:50a as I write this, and I’m watching via iTunes last night’s
“NBC Nightly News with Brian Williams,” 23 minutes with no advertising,
only programming promotions from NBC and MSNBC.

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Last night we tried to fight through Michael Mann’s Miami Vice. (Just couldn’t make it.) Came to us from Netflix. (And going back in the postage paid envelope today.)

I scanned the headlines from the New York Times (online), rifled through the morning’s paper, the Post & Courier, actually on newsprint and collected from the driveway.

So in an ever-evolving digital world, how is growing franchise supposed to reach this potential customer?

Digital media – partnership with iTunes? MSNBC?

Print – Targeted small advertisements, hopefully near headlines of intriguing stories?

Other media – The "tear-off" cover of the Netflix packaging?

Our consumers are becoming more and more reliant on digital media. And finding a way to peak their interests (and convert them to faithful customers) is becoming even harder.

What are you doing to get noticed?

Jack Burris
About the Author: Jack Burris

The Burris Agency believes in the big idea, the bigger and fresher, the better. A big idea is capable of guiding everything from product development to customer service. Since 1985 we've helped brands and businesses grow through fresh thinking and [...]

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