The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Coffee and Markets

The Brothers Sloan point out that Starbucks created a new market ($4 coffee) where before there was none. (Read their post.) Seth Godin has a great observation about picking a market for your startup company: bigger may be harder than smaller, even though large markets would seem to provide large opportunities. Read Seth’s post.

Hey guys: how about we work together to open the first StartupNation Coffee House on Antelope Drive in Livingston Montana, right across from PFL Headquarters?

That grassy area in the foreground is actually three acres, with high traffic and visibility, close to the interstate offramp, and with a ready supply of PFLers to buy coffee and healthy lunch fare. Look at the faces of these future customers.

You can make mine a "double-shot double-pull with room."

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Andrew Field is President of, known by its thousands of happy customers as "America’s Print Shop." He works and lives along the Yellowstone River in southwest Montana.

About the Author: Andrew Field

Business growth is great, but bigger challenges go with it - Andrew Field, CEO of, provides tips and advice to help you chart a course for your business.

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